Your story. your commerce.
I have over 7 seasons of Major League Soccer experience building e-commerce, merchandise marketing, and retail operations.
Most smaller sports organizations get advice designed for organizations 10 times their budget. I started Stanchion Studio to help clubs sell merchandise, tell better stories, and build brands that connect with their fans.
I adapt what actually translates from major league operations for lower division soccer, minor league baseball, hockey, and other sports organizations. No corporate playbooks. Just systems that fit your reality.
Clients include Dallas Trinity FC and Culbertson Cattle Co., where I occasionally step outside the sports world.
If you're dealing with merchandise challenges, I'm happy to talk through them. Sometimes a 20-minute conversation with someone who's done this before is all you need. Other times it turns into a project. Either way works for me.
Let’s Talk
Tell me about your team merchandise challenges. I'm always willing to talk through this stuff, even if you're just exploring options or needing a little advice.
No sales pitch. Just practical conversation about what might actually work.
"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don't have enough time and money to build a brand for everyone. You can't. Don't try. Be specific. Be very specific." — Seth Godin, This is Marketing
Your Story. Your Commerce.