MAjor league SERVICE

BUILT FOR

MID-MARKET SPORTS TEAMS

serviceS

E-Commerce Operations

01

What it is: Comprehensive audits and optimization of your online team store. I evaluate your Shopify setup (or recommend migration if needed), identify conversion blockers, streamline checkout processes, and fix technical issues that cost you sales.

What you get:

  • Complete e-commerce platform audit

  • Actionable recommendations prioritized by impact and effort

  • Technical fixes for navigation, product display, and checkout

  • Mobile optimization strategy

  • Integration setup (email, inventory, fulfillment)

Why it matters: Most mid-market team stores have fixable problems costing them 20-30% in lost revenue. I find them and work with you on how to fix them with the resources you actually have.

Merchandise Marketing

02

What it is: Strategic marketing that connects your merchandise to your club's story. This includes campaign planning, email automation, social media strategy for product launches, and seasonal promotion calendars.

What you get:

  • Email marketing setup and automation

  • Product launch campaign frameworks

  • Social media content strategy for merchandise

  • Promotional calendar aligned with your season

  • Fan engagement tactics that drive store traffic

Why it matters: Great products don't sell themselves. I help you market merchandise in ways that feel authentic to your club and actually move inventory without burning through your budget on ads that don't convert.

Brand & Storytelling Consulting

03

What it is: Defining and strengthening your club's identity through merchandise. This goes beyond logo placement to developing cohesive visual systems, product lines that tell your story, and brand guidelines your team can actually use.

What you get:

  • Brand positioning for merchandise strategy

  • Product line development tied to club identity

  • Visual consistency frameworks

  • Storytelling through seasonal collections

  • Brand voice guidelines for merchandise marketing

Why it matters: Fans buy into your club's identity, not generic gear with your logo slapped on it. I help you figure out what your story is and how your merchandise carries that into the world.

Merchandise Operations

04

What it is: Building sustainable systems for inventory management, product fulfillment, and team store operations. This covers everything from barcode systems to standard operating procedures that don't require you to be there.

What you get:

  • Inventory tracking system setup

  • Process documentation for receiving, storage, and fulfillment

  • Staff training frameworks

  • Seasonal planning templates

  • Vendor relationship structure

Why it matters: You can't scale merchandise revenue when everything lives in someone's head. I build systems that work when your one-person operation becomes a two-person operation, or when that person takes a week off.

HOW IT WORKS

You don't need to commit to a full engagement to work with me. Services can be combined into comprehensive projects or handled individually based on what you actually need right now.

A La Carte: Pick one service area. Maybe you just need an e-commerce audit, or you want help setting up email automation without touching anything else. I can work on isolated problems without requiring you to buy a package.

Integrated Projects: Combine multiple service areas when your challenges overlap. Most mid-market teams benefit from pairing e-commerce optimization with merchandise marketing, or operations systems with brand strategy. I'll recommend what makes sense based on your situation.

How We Start: Tell me what's not working. I'll let you know if I can help and whether you need one focused engagement or a broader approach. Then we put together a project agreement with clear scope, timeline, and fees.

Projects typically run 6-12 weeks for integrated work, 3-6 weeks for single-service engagements. You work with me directly, not through account managers or junior consultants. You get the person who built this stuff at a Major League level.

Ready to talk? Drop a line below!

LET’S TALK

Tell me about your team merchandise challenges. I'm always willing to talk through this stuff, even if you're just exploring options or needing a little advice.

No sales pitch. Just practical conversation about what might actually work.

"Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions." — Phil Knight

On Storytelling