YOUR STORY.
YOUR COMMERCE.
At most clubs, merchandise runs on a small staff wearing a lot of hats. It's one responsibility among many.
Every item in the store is either a decision or a default. Defaults are easy. Logo on a blank, order it, fill the rack. More SKUs. More colorways. More of the same.
Decisions take more. More thought about who your fans are, more creativity about what would mean something to them, more discipline about what belongs in the store and what doesn't. That's the work that turns a logo into a story.
I spent seven seasons in Major League Soccer building e-commerce, merchandise marketing, and retail operations. Now I build them for clubs at every level.
No corporate jargon. No playbooks you can't run.
Your merchandise carries your club's identity into the world. I make sure your commerce and marketing carry it further.
Merchandise STRATEGY
That FITS YOUR REALITY
Let’s Talk
Tell me about your team merchandise challenges. I'm always willing to talk through this stuff, even if you're just exploring options or needing a little advice.
No sales pitch. Just practical conversation about what might actually work.
"A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing." — Phil Knight
On Brand and Marketing